The Marshall McLuhan Test
Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented. (from wikipedia).
I came across the so-called Marshall McLuhan test while reading and browsing through the Guardian web page. Charlotte Stretch mentions it in her post on the Guardian’s books blog. Since there are so many novels, new ones being published every day, how do we choose which ones to read? Our time is limited. Even if we spent all of it reading… I once calculated how many books I could manage to read in the rest of my remaining days if I, say, for example, read two 300 pagers a week. Continue reading